Client: PetHub

Service: Product strategy/UX Design/Creative Director

PetHub was a fun project, with great and passionate people. I came into the project early on, and just hit the ground running. The client was anxious to use Basalmic Mockups as the wireframing tool, so I quickly downloaded a copy so I could ramp up on the wireframes when we were ready.

I did a lot of research on what would resonate with pet owners, and pet lovers. I came up with the idea of creating "pet cards", where owners could upload all the data about their pet in one central location. That card would have both a public view that anyone could see, and a private view that only invited users (like pet providers) could see.

I also put together and facilated a focus group test where we talked through some of our feature ideas, and walked through some early wireframes.

I worked closely with the company owner, marketing interns, external development teams, and an external visual designer to get the beta version designed and developed.

You can visit the new site at www.pethub.com.