Creative Director | Director of UX/UI | Product Strategy
CBRE Dev - Branding/Logo
Role: Director of UX/UI, Designer
As Director of UX/UI for CBRE Dev, a product and development team building software solutions for internal and external clients, we needed a "team" brand that would allow us to create a personality to aid in recruiting and give our team a unique identity.
Starbucks - Motion Graphics
As Creative Director at AIM I worked with an excellent motion graphics designer (check out his work here http://moetion.tv/) to storyboard, design, and create a series of videos and GIF's intended to augment a printed book, and aid in the learning from a visual and motion perspective.
We identified a number of sections in the book that would translate well in video form, had multiple client meetings, and iterations on content, brand and visual/motion style.
We established and outlined motion styleguide elements and visual treatments that aligned with the brand and user expectations.
Coffee Life Cycle
FlightStats - iPhone
Role: Director of UX
Designed the complete user-experience for the first iPhone application at FlightStats. The app is currently approaching one million downloads.
The app allows users to track flights and get detailed flight information, view airport information, and maintain a list of saved flights.
The challenge was to organize a large amount of data in a logical and intuitive way suitable for mobile viewing.
As UX Design Manager (consulting through Crimson Consulting) I was responsible for owning the consumer experience, design language, look & feel and tone of merchant sites and management of the web/visual design and related creative processes (graphic design, layout, copy writing) for both custom and private label deployments.
Working closely with product management, managers of web development & business development to define and deliver the customer experience of the product offerings. Also aid in hands on information architecture, interaction design, usability, and visual design, as well as identifying and managing creative contractors and agencies.
Additionally, influencing e-commerce marketing objectives (on-line consumer experience, site navigation, content merchandising and promotion, conversion metrics), as well as translating marketing and business objectives into winning design strategies and solutions that deliver against them.
All the Pieces of the Puzzle
We designed, built and launched two e-commerce web store at the same time. Each of these offerings included not only the web stores themselves, but also included the design and production of physical "plastic" gift cards, virtual "e-mail" gift cards, as well as a Digital Media Player that users could download in order to view movies on their computers.The main objective was to create a "family-friendly" storefront where people could come shop for movies in a safe "controlled" environment. The sites also support the NPO's that are involved, with a portion of the proceeds going to each one individually. We spent a few months on wireframes alone. We wanted to outline as many details as possible during this stage, and as a result we did well over 30 versions of the wireframes.During the course of this project I also wrote and facilitated three separate usability studies. I did two studies on the web storefronts, and one study on the visual impact of the gift cards.
The Gift Cards
The design of the gift cards was a separate process all its own. We went through a variety of design iterations before we nailed it down.We wanted a design that was not only kid and family friendly, but one that would also jump off the shelf at the local retail outlet. The gift cards for the storefronts are exactly the same except for the NPO logo that appears in the corner. They came in two denominations - $25 and $40. The PTA versions are shown below.
FlightStats - Trip Disruption
Role: Director of UX
Redesigned a legacy tool to streamline user-tasks, add functionality, improve usability, and update brand and visuals.
This tool is a complex layering of multiple workflows where a corporate travel agent can manage employee travel, be alerted to trip disruptions, and notify travelers in real-time.
A proposed mobile solution that was designed for the traveler was created but never implemented.
Microsoft - Gallery Apps
Role: Creative Director
Designed a variety of generic "concept" applications meant to work across device and across OS. These are designed to be single focus applications with a small feature set intended to show the possibilities of the platform.
The intent is that people could see these apps as a launching point to customize and design their own unique applications.
Microsoft - Author
Project: The Official Microsoft FrontPage 2000 Book
Yeah, it's wordy title, I know.
How did a guy like me get to write four books anyway?
In 1996 I was lucky enough to be in the right place at the right time. I was doing some contract work at Microsoft, in the pre-MSN days. We were working on a proprietary online environment that would allow for the dynamic display of various types of media. It was similar to what AOL was doing at the time. You could've, for example, have had a magazine automatically generate content and page through it using the tools and interfaces we were creating.
Well, after about two years of development (just over one for me), Microsoft discovered the internet. Everything changed.
Two things happened around that time: 1. They quickly dropped the project (code named Blackbird if anyone is curious), and 2. Microsoft bought Vermeer, the company that created FrontPage.
I actually saw a copy of the original FrontPage sitting on someone's office desk once, but when I was asked if I'd ever used it, I quickly answered yes. A friend of mine and I were already planning on proposing a book on the Blackbird software, and when someone suggested they needed a FrontPage book, we immediately became experts. We switched gears, and already knowing a few people at MSPress, we spent one night with the program and wrote out an entire outline and proposal for a book on FrontPage. That original outline stayed pretty much the same for the first two books. Remember though, at that time we didn't know anything about the program.
That first book, called Introducing Microsoft FrontPage, was over 400 pages and had a full-color insert. I not only co-wrote the book, I also did the entire layout, created the interior style guide, and designed the insert. All of this, from initial proposal through final manuscript, to print-ready PageMaker files was completed in just over 13 weeks. Oh, and did I mention that I'd never written anything at that time, and didn't even really know how to type? We had a blast.
It was the first book ever written on FrontPage, and if I remember correctly, that first book sold over 100,000 copies. In 1996, this was the first of a kind...a total WYSIWYG HTML editor...and a little piece of internet history. Now, you can get it on Amazon for about $0.06 or so.
The Forward was written by Randy Forgaard the co-founder of Vermeer, and the creator of FrontPage.
The book was translated into many different languages.